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Set Out to Build a Business Rather than a Hobby

Practically everyone I’ve interviewed over the years, including the sellers described in these pages, started out on eBay as a part-time, haphazard activity. How did they get from cleaning out their closets and putting half a dozen household items up for sale to selling hundreds of items every month?

Nathan Sanel, the seller described in Chapter 2 who operates National PowerSports Distributors, provides a good example. His statement “I set out from the beginning to build a business” says it all. He had a plan; he developed a business ethic; he conveyed his ethic to his employees; he opened a brick-and-mortar store to complement his eBay Store. He did everything he could to promote trust in his customers even though he’s not going to get a huge amount of repeat business because he sells motorcycles and other high-priced vehicles. When people do come back to upgrade their jet-ski or motorcycle, they’ll want to return to his store rather than someone else’s.