Step 5:
This may be as simple as saying something along these lines: My customers are like me. They like to buy designer clothing at a deep discount. They want to look good, but they don’t want to pay full price for anything. They love the feeling of getting a bargain. They love quality. They like the feeling of prestige they get from wearing high-end clothing made by a well-known company.
If you know something about your customers and their backgrounds, you’ll write better descriptions, and you’ll sell more effectively. Try to engage your customers in a virtual “conversation,” perhaps after a transaction has been completed (and they’re filled with goodwill toward you). Ask if they collect what you sell, or what they plan to do with what you sold them. Even better, ask if there are other, similar items they’re looking for and if you can alert them by e-mail when you find those objects.
This may be as simple as saying something along these lines: My customers are like me. They like to buy designer clothing at a deep discount. They want to look good, but they don’t want to pay full price for anything. They love the feeling of getting a bargain. They love quality. They like the feeling of prestige they get from wearing high-end clothing made by a well-known company.
If you know something about your customers and their backgrounds, you’ll write better descriptions, and you’ll sell more effectively. Try to engage your customers in a virtual “conversation,” perhaps after a transaction has been completed (and they’re filled with goodwill toward you). Ask if they collect what you sell, or what they plan to do with what you sold them. Even better, ask if there are other, similar items they’re looking for and if you can alert them by e-mail when you find those objects.
