span.fullpost {display:inline;}

Market Yourself and Your Business

Step 9:
One aspect of being a “real” salesperson is the care with which you market your online business. There are thousands and thousands of eBay Stores and web sites. Chances are yours is not going to stand out from the crowd unless you do some advertising. When my brother first started an audio restoration business through a web site, he got a few visitors to begin with. But he didn’t get any inquiries until he paid a few hundred dollars to a service that would submit his site to the major search engines and indexes to the Internet.

You should do the same: Value your business enough to make an investment in it. I know how hard it is to cut into your hard-earned profits and “gamble” money on advertising that may or may not pay off. But if you do nothing, your chances of success are low. If you at least purchase a few keywords with eBay or Google, you give yourself a fighting chance to get noticed and, by extension, get more customers.