Step 10:
Of the 28 PowerSellers interviewed in this book, I can only think of two or three who sell solely through eBay auction sales or an eBay Store. The vast majority have a web site, a brick-and-mortar store, or other auction venues that they use to reach the public in addition to eBay. Once you get a solid foundation on eBay—in other words, once you have found a niche and come up with a system for making sales consistently—you can and should branch out to other venues.
At the very least, you should create your own web site, which gives people a way to find out more about you. If you want to really make a splash, do any or all of the following:
Of the 28 PowerSellers interviewed in this book, I can only think of two or three who sell solely through eBay auction sales or an eBay Store. The vast majority have a web site, a brick-and-mortar store, or other auction venues that they use to reach the public in addition to eBay. Once you get a solid foundation on eBay—in other words, once you have found a niche and come up with a system for making sales consistently—you can and should branch out to other venues.
At the very least, you should create your own web site, which gives people a way to find out more about you. If you want to really make a splash, do any or all of the following:
- Create an eBay About Me page.
- Link your About Me page to your web site.
- Use your web site to point to your eBay Store.
- Sell on Overstock.com or on Yahoo!Auctions as well as on eBay.
- Create a “feed” of your online catalog or eBay Store contents and send it to Google’s shopping service Froogle so it can be indexed on that popular shopping site.
- Purchase keywords on eBay and Google that will help people find your store more easily.
That way you’ll get your merchandise and yourself before as many “eyeballs” as possible, and you can use your various sales venues to promote one another, too.
